New Approaches to Promoting Sanitation in Rural Bangladesh
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چکیده
To this end, a social marketing agency was contracted to develop a comprehensive multimedia, multilevel communication strategy. Various communication materials were developed, including innovative marketing tools for private sector producers of low-cost sanitary rings and slabs to generate consumer demand. DPHE and UNICEF revamped their approach to social mobilization, including instituting the use of NGOs to facilitate fieldlevel activities.
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